Pinkberry

Pinkberry is a franchise of frozen dessert restaurants with over 260 stores in 20+ countries. I was chosen as lead designer to do a full redesign of the website. There were many things that needed to be addressed from the existing website (ie. not responsive, not efficient for updating, inconsistent branding, confusing to the user, slow load-times - to name a few).

Role

Lead Designer

Studio

Kahala Brands

Recognition

American Web Design Awards
American Graphic Design Awards

PNKBRY_1
PNKBRY_2

One of the features I concepted and implemented was adding a sorter to the large selection of flavors. This way users could intuitively and easily click to sort out options like tart, nontart, dairy-free, and Pinkbee's®. I also created a clear call-out to show users that flavor selections vary by store location and a link to the store locator. 

PNKBRY_3

I worked with the developers to implement a new locator setup which would clearly include flavors. Franchisees could log into their portal and update the current flavors at their store themselves and it would show up on their store page in the locator, so having a clear solution provided in the call-out was important. The individual flavor pages would also pull in social media photos for that particular product or flavor.

PNKBRY_4
PNKBRY_5
PNKBRY_6

Want to say hello?